What is Visually A/B Testing & CRO?
Visually.io is an AI-powered A/B testing and personalization platform covering the full shopper journey, from homepage and product pages to cart, checkout and post-purchase upsells, with a generative AI code editor to speed up test creation. It shows a 4.7/5 rating on 118 reviews and is developed by Visually.io, based in New York, and launched in June 2022.
How does the app work on a Shopify store?
Merchants use Visually's AI to generate, edit and launch a test directly from a prompt, personalize by segment using catalog and behavior signals, and track everything through native analytics connected to Shopify data. The app is built with a flicker-free, speed-optimized architecture specifically for A/B testing. It's currently English-only and connects to Klaviyo, Meta, Google Analytics and Yotpo.
Why choose Visually over another A/B testing app?
The generative AI code editor for building tests faster, without needing engineering involvement, is praised by name in a review from a high-volume merchant (Dollar Shave Club) as a meaningful speed improvement over manual test building. Covering personalization and post-purchase upsell testing alongside standard A/B testing is a broader scope than some competitors focused purely on split testing. Reviews consistently describe a named account team going beyond the toolset to implement custom, validated test ideas directly into live site code, a strong signal of hands-on strategic partnership, though it's worth noting the app's own listing explicitly targets merchants migrating from ABConvert, VWO, Intelligems or Shoplift.
What are the 3 main features of the app? (continued)
- Generative AI test creation, building and launching tests from a prompt.
- Full-funnel personalization, from homepage to post-purchase upsells.
- Native Shopify data integration, for full-funnel analytics and segmentation in one place.
