What is Intelligems: A/B Testing?
Intelligems is an A/B testing platform built specifically around profitability, letting merchants test prices, theme changes, content, shipping rates and offers using their own COGS and custom metrics rather than vanity click data. It shows a 4.8/5 rating on 157 reviews and is developed by Intelligems, based in New York, and launched in December 2021.
How does the app work on a Shopify store?
Merchants set up tests across the catalog, from single-line theme changes to full price experiments, then track results against custom events and their own cost data to judge true profitability rather than just conversion rate. Winning variants can be deployed across specific segments, pages or channels once a test concludes. It's currently English-only and connects to Klaviyo, Google Analytics, Recharge and Elevar.
Why choose Intelligems over another A/B testing app?
Judging tests by profit rather than raw conversion is a more rigorous approach than apps that stop at click-through or add-to-cart rate. Reviews consistently describe multi-year relationships with the Intelligems team, including one merchant crediting the app with helping them find a price reduction that lifted conversion by over 20%. Support is repeatedly praised for being available directly via Slack, a faster channel than standard ticket-based support offered by some competitors in this list.
What are the 3 main features of the app?
- Profit-focused testing, using custom COGS and events rather than vanity metrics.
- Price, content, shipping and offer testing across the full catalog.
- Segmented rollout of winning variants, by page, audience or channel.
