What is Personizely: A/B Testing & CRO?
Personizely is an A/B testing and CRO platform combining split testing (price, shipping, theme, checkout, URL) with website personalization and a popup builder for upsell, cross-sell and exit-intent campaigns. It shows a perfect 5.0/5 rating on 86 reviews. It's developed by Personizely, based in Chisinau, Moldova, and has been on the Shopify App Store since September 2018, one of the longer track records in this category.
How does the app work on a Shopify store?
Merchants run content and price A/B tests, compare theme templates, and build upsell, cross-sell, exit-intent and email popups, all with advanced audience targeting and a visual personalization editor. Results are tracked through an in-depth analytics dashboard, and every plan includes chat and email support, with a dedicated customer success manager on higher tiers. It's currently English-only and connects to Klaviyo, Microsoft Clarity, Segment and GoKwik.
Why choose Personizely over another A/B testing app?
Bundling a full popup builder (upsell, cross-sell, exit-intent) together with core A/B testing is a broader feature set at a comparatively lower entry price point than several competitors in this list that focus purely on testing. The perfect rating across 86 reviews, with zero 1-star ratings, is a clean track record for an app that's been on the market since 2018. Reviews consistently name individual support staff (Sergiu, Silvano) for fast, precise help with tracking questions, and the app's own listing explicitly positions itself as a switch destination from ABConvert, Intelligems, Shoplift and several non-Shopify-native tools like Optimizely and VWO, worth comparing directly if migrating from one of those.
What are the 3 main features of the app?
- Split testing on price, shipping, theme and checkout, alongside content and URL tests.
- Built-in popup builder: upsell, cross-sell, exit-intent and email capture.
- Website personalization editor, with advanced audience targeting.
