What is ABConvert: A/B Testing?
ABConvert is an all-in-one A/B testing platform for scaling Shopify brands, covering prices, shipping, product pages, themes, checkout, offers and URL redirects, judged specifically on profit per visitor rather than raw clicks. It shows a 4.9/5 rating on 75 reviews and is developed by ABConvert (Kairos Labs), based in New York, and launched in October 2022.
How does the app work on a Shopify store?
Merchants launch a first test in around 30 seconds through a visual, no-code editor, then track results using profit per visitor, AOV and margin calculated from their own COGS rather than vanity click metrics. Audience targeting lets merchants show different variants by country, UTM source or customer type. It covers English, Simplified Chinese and Traditional Chinese, and connects to Kaching, Upcart and Frequently Bought Together.
Why choose ABConvert over another A/B testing app?
Judging tests on profit per visitor and margin, rather than conversion rate alone, is the same rigorous approach Intelligems takes, worth comparing directly between the two if profitability tracking is the priority. The listing states the platform has run over $6B in tested GMV across 2,000+ stores, a scale claim worth keeping in mind alongside the app's still-modest review count on the Shopify App Store itself. Reviews consistently praise fast, responsive support by name (Leo), including for urgent same-day issues, and highlight a team that discusses upcoming features openly and takes user input on the roadmap.
What are the 3 main features of the app?
- Profit-per-visitor tracking, using real COGS and margin data.
- Audience targeting, by country, UTM source or customer type.
- All-in-one testing: price, shipping, theme, checkout, offers and URL redirects.
