What is Wishlist by Square?
Wishlist by Square adds a wishlist button next to the add-to-cart button, letting visitors save their favorite products without creating an account. It carries the Built for Shopify badge and shows a perfect 5.0/5 rating on 62 reviews. It's developed by Square Apps, based in the United States, and launched in June 2025, making it a very recent app.
How does the app work on a Shopify store?
Installation automatically adds a customizable wishlist button near the buy button, with no technical setup required. Products are saved automatically, even without a customer account, and merchants can track total wishlist value, top-saved products and visitor activity from a dedicated dashboard. The app covers 16 languages, including French and Spanish.
Why choose Wishlist by Square over another wishlist app?
Working without forcing visitors to create an account is a real plus for avoiding lost conversions, compared to apps that require login. Reviews are unanimously positive and mention support capable of building custom integrations within a single day. Given the app's recency, with only 62 reviews so far, it's worth staying cautious before relying on it for a high-volume wishlist program.
What are the 3 main features of the app?
- Automatic wishlist button, working without a mandatory customer account.
- Tracking dashboard for wishlist value and top-saved products.
- Customizable colors, icons and placement for the button.
