What is Magic Wishlist?
Magic Wishlist is a free wishlist app built around automated re-engagement: saved products trigger email reminders with discount codes, price drop alerts and restock notifications. It does not carry the Built for Shopify badge. It shows a perfect 5.0/5 rating, but on only 2 reviews, making it the newest and least-tested app in this entire list. It's developed by Magic Apps, based in London, and launched in January 2026, just months before this review.
How does the app work on a Shopify store?
Every shopper, including guests with no account, can save products to a wishlist in what the listing describes as a one-minute setup with no coding required. When a saved product drops in price or comes back in stock, the app automatically emails the shopper, sometimes with a discount code attached to bring them back. Shoppers can also share their wishlist to bring new buyers to the store. It connects to Klaviyo, Mailchimp, Omnisend, Yotpo, GA4 and Meta Ads.
Why choose Magic Wishlist over another wishlist app?
The combination of guest access, automatic discount codes on re-engagement emails, and a genuinely free price point is an attractive bundle on paper, especially for a small store just getting started. That said, with only 2 reviews and a launch date just months old, there is essentially no real-world track record to lean on yet, unlike apps like Swym or Wishlist Hero that have years of reviews behind them. This is exactly the kind of app where hands-on testing matters most, since early positive reviews don't yet say much about reliability at scale or long-term support quality.
What are the 3 main features of the app?
- Guest wishlist with no account required, set up in about a minute.
- Automatic discount codes attached to price-drop and restock reminder emails.
- Wishlist sharing to bring new visitors to the store.
