What is Joy Wishlist app?
Joy Wishlist is a free wishlist app from the team behind Joy Loyalty Program & Rewards, focused on simple setup and full brand customization. It does not carry the Built for Shopify badge. It shows a perfect 5.0/5 rating, but on only 11 reviews, making it one of the least-reviewed apps in this list. It's developed by Avada (Joy Loyalty Program & Rewards), based in Vietnam, and launched in July 2025.
How does the app work on a Shopify store?
Customers add products to their wishlist with a single click, and merchants can fully customize colors, button styles and layout to match their brand identity. A dedicated analytics view shows customer lists, individual wishlists and shopping behavior patterns. The app covers 6 languages, including French, German and Spanish, and support is available 24/7 according to the listing.
Why choose Joy Wishlist over another wishlist app?
Being completely free, with no paid tier mentioned on the listing, is a clear differentiator from most other apps in this category that gate advanced features behind a subscription. Coming from the same publisher as a loyalty app opens a natural path to combine wishlist and loyalty later without switching vendors. The very small number of reviews so far means there isn't much of a track record yet; that's worth weighing carefully in hands-on testing before committing to it for a wishlist program with real volume.
What are the 3 main features of the app?
- One-click wishlist additions, fully free to use.
- Full brand customization of colors, button styles and layout.
- Analytics on customer wishlists and shopping behavior.
