What is Swish (Wishlist King)?
Swish, formerly known as Wishlist King, is a feature-rich wishlist solution aimed at ambitious brands, with free setup and customization included on every plan. It carries the Built for Shopify badge and shows a perfect 5.0/5 rating on 289 reviews. It's developed by Swish (Appmate), based in Ireland, and has been on Shopify since November 2015.
How does the app work on a Shopify store?
Customers can wishlist items throughout their shopping journey, including moving items from the cart to a wishlist for later. The app integrates with Klaviyo, GA4 and Meta out of the box for personalized, automated wishlist notifications, and merchants can view, edit and curate lists directly from the Shopify admin. It's also compatible with Hydrogen and headless storefronts.
Why choose Swish over another wishlist app?
The included free setup and customization service across all plans is a genuine differentiator compared to apps that leave design work entirely to the merchant. Hydrogen and headless compatibility also stands out for brands running a custom storefront. The rebrand from Wishlist King to Swish is recent enough that it's worth double-checking in hands-on testing whether all legacy documentation and support channels have been fully updated.
What are the 3 main features of the app?
- Free setup and customization service included on every plan.
- Cart-to-wishlist item transfer, capturing demand throughout the journey.
- Native Klaviyo, GA4 and Meta integrations, plus Hydrogen/headless support.
