What is LoyaltyLion Loyalty Program?
LoyaltyLion is a customizable loyalty platform used by over 10,000 Shopify brands, covering points, VIP tiers and referrals with rewards embeddable at checkout, in customer accounts and on POS. It shows a 4.6/5 rating on 508 reviews and is developed by LoyaltyLion, based in London, UK, and has been on the Shopify App Store since July 2014, also over a decade.
How does the app work on a Shopify store?
Merchants reward purchases, reviews, referrals and social actions through a fully customizable points program, then build VIP tiers unlocking exclusive perks and early access. The loyalty program embeds directly into checkout, customer accounts and POS locations, with segments and win-back campaigns aimed at reducing churn. It's currently English-only on the storefront (though the free plan offers 7 pre-written languages) and connects to Klaviyo, Gorgias, Recharge, Attentive and Tapcart.
Why choose LoyaltyLion over another loyalty app?
A free loyalty page design worth real design value on the paid Classic tier is a notable inclusion most competitors don't offer at any price point. POS location support extends the program to in-person retail more explicitly than some competitors in this list. The rating here (4.6) is a step below Smile's, and one detailed review describes serious, prolonged frustration with support response times on an unresolved issue, escalated without a fast resolution, a concern the developer acknowledged and responded to directly; that said, several other reviews describe onboarding completed in under 48 hours with highly responsive support, so it's worth testing support speed directly during a trial period before committing longer-term.
What are the 3 main features of the app?
- Fully customizable points program, rewarding purchases, reviews, referrals and social actions.
- VIP tiers with exclusive perks, early access and free shipping.
- POS location support, extending the program to in-person retail.
