What is TrustWILL Loyalty & Referrals?
TrustWILL (formerly Loloyal), from CWILL, the same developer behind BixGrow, SendWILL and ChatWILL covered earlier in this project, is a points, referral and VIP loyalty platform with birthday and social rewards. It carries the Built for Shopify badge and shows a 4.9/5 rating on 763 reviews. It's based in Cary, North Carolina, and launched in October 2021.
How does the app work on a Shopify store?
Merchants run points-based rewards and limited-time campaigns, reward both the referrer and the invitee to lower acquisition costs, and deploy popups, emails, review rewards and checkout extensions to lift engagement. Multi-language translation, POS integration and an analytics dashboard round out the toolkit, with 24/7 support throughout. It covers 20 languages, including French, German and Japanese, and connects to Judge.me, Klaviyo, PageFly and Seal Subscriptions.
Why choose TrustWILL over another loyalty app?
Coming from the same developer as several other apps already reviewed in this project (BixGrow for affiliate, SendWILL for popups, ChatWILL for chat) gives it a consistent design language and support quality for a merchant already using CWILL's other tools. Dual-sided referral rewards (both referrer and invitee) is a stronger acquisition mechanic than single-sided rewards. Reviews consistently describe nearly three years of trouble-free use and fast, multilingual support (including a Japanese-language review praising instant chat resolution), a good signal of consistent quality across different markets.
What are the 3 main features of the app?
- Dual-sided referral rewards, for both referrer and invitee.
- Popups, emails and checkout extensions, for engagement across the journey.
- Multi-language translation and POS integration, with 24/7 support.
