What is Joy Loyalty?
Joy (from the same Avada family as Joy Subscription and Joy Wishlist covered earlier in this project) is a flexible loyalty platform covering points, VIP tiers, paid membership and referrals across 30+ customizable touchpoints. It carries the Built for Shopify badge and shows a 4.9/5 rating on 1,687 reviews. It's developed by Joy Loyalty Program & Rewards, based in Hanoi, Vietnam, and launched in June 2021.
How does the app work on a Shopify store?
Merchants reward customers for purchases and social actions (Instagram comments, story mentions, auto DM), build VIP tiers with paid membership options, and design on-brand experiences across a modern loyalty UI including a Loyalty Hub, in-cart redemption and Apple/Google Wallet passes. Shopify POS integration extends the program to in-person sales, and the top tier adds full headless commerce support (Hydrogen, Next.js). It covers 6 languages, including French, German and Spanish.
Why choose Joy over another loyalty app?
Paid membership as a distinct program type, alongside standard points and VIP tiers, is a differentiator not every competitor in this list offers as a core feature. Apple and Google Wallet passes are a nice touch for putting the loyalty card directly in a customer's phone. Reviews consistently name individual support staff (Hana, Jade) for proactive, detail-oriented help, including one review describing support catching and fixing an outdated widget version the merchant hadn't noticed themselves, a good sign of attentive account management.
What are the 3 main features of the app?
- Paid membership programs, alongside standard points and VIP tiers.
- Apple & Google Wallet passes, for a branded loyalty card.
- 30+ customizable touchpoints, including a Loyalty Hub and in-cart redemption.
Pros and Cons
Works With
Languages
Joy Loyalty which plan to choose?
| Plan | Starter | Essential | Advanced | Ultimate |
|---|---|---|---|---|
| Base price | $0 | $29/month | $129/month | $499/month |
| Orders included per month | 250 | 500 | 2,000 | 7,000 |
| Above included orders | – | + $15 per 100 | + $10 per 100 | + $5 per 100 |
| Example: 1,000 orders/month | – | $104/month | $129/month | $499/month |
| Free trial | – | 14 days | 14 days | 30 days |
| Points for social engagement | – | ✓ | ✓ | ✓ |
| Dedicated loyalty page, points on product pages | – | ✓ | ✓ | ✓ |
| Points expiration | – | Standard rules | Standard rules | Dynamic rules |
| Integrations | – | 30+ | 30+ | Unlimited, with REST API |
| Shopify Flow, AI copilot, analytics | – | ✓ | ✓ | ✓ |
| VIP and B2B/wholesale tiers | – | – | ✓ | ✓ |
| Rule engine, bonus point campaigns | – | – | ✓ | ✓ |
| Cart drawer redemption, loyalty hub | – | – | ✓ | ✓ |
| POS loyalty | – | – | ✓ | ✓ |
| Apple and Google Wallet passes | – | – | ✓ | ✓ |
| Paid memberships | – | – | ✓ | ✓ |
| Checkout extensions, developer toolkit, headless | – | – | – | ✓ |
| Support | 24/7 live chat | 24/7 live chat | 24/7 live chat | Priority with SLA, white-glove onboarding |
For any request for changes, partnership proposals, or other questions, contact us at: contact@inside-app.com
