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# Visually A/B Testing & CRO, our full review (reviews, installation, pricing)
- URL: https://www.inside-app.com/visually-a-b-testing-cro-review/
- Published: 2026-07-17T07:48:37.000Z
- Updated: 2026-08-07T08:43:09.000Z
- Author: Inside App
- Tags: A/B testing

[Discover Visually ](https://apps.shopify.com/visually-io?ref=inside-app.com)

### What is Visually A/B Testing & CRO?

Visually.io is an AI-powered A/B testing and personalization platform covering the full shopper journey, from homepage and product pages to cart, checkout and post-purchase upsells, with a generative AI code editor to speed up test creation. It shows a 4.7/5 rating on 118 reviews and is developed by Visually.io, based in New York, and launched in June 2022.

### How does the app work on a Shopify store?

Merchants use Visually's AI to generate, edit and launch a test directly from a prompt, personalize by segment using catalog and behavior signals, and track everything through native analytics connected to Shopify data. The app is built with a flicker-free, speed-optimized architecture specifically for A/B testing. It's currently English-only and connects to Klaviyo, Meta, Google Analytics and Yotpo.

### Why choose Visually over another A/B testing app?

The generative AI code editor for building tests faster, without needing engineering involvement, is praised by name in a review from a high-volume merchant (Dollar Shave Club) as a meaningful speed improvement over manual test building. Covering personalization and post-purchase upsell testing alongside standard A/B testing is a broader scope than some competitors focused purely on split testing. Reviews consistently describe a named account team going beyond the toolset to implement custom, validated test ideas directly into live site code, a strong signal of hands-on strategic partnership, though it's worth noting the app's own listing explicitly targets merchants migrating from ABConvert, VWO, Intelligems or Shoplift.

### What are the 3 main features of the app? *(continued)*

1. **Generative AI test creation**, building and launching tests from a prompt.
2. **Full-funnel personalization**, from homepage to post-purchase upsells.
3. **Native Shopify data integration**, for full-funnel analytics and segmentation in one place.

[Discover Visually ](https://apps.shopify.com/visually-io?ref=inside-app.com)

## Pros and Cons

Pros 

+14-day free trial on all paid plans, longer than the 7 days most competitors offer

+Free plan available for development stores with full feature access

+Unlimited A/B tests and upsell recommendations on every paid plan

+AI-powered visual editor to set up tests without code

+Integrates with Klaviyo, Google Analytics, Meta, Yotpo, and Clarity

Cons 

–Free plan only available for development stores, not live stores

–Paid plans are capped by order volume, from just 100 orders/month on the entry tier

–Feature set is identical across all paid plans, only the order limit changes

## Works With

Checkout

Clarity

Google Analytics

Klaviyo

Meta

Yotpo

## Languages

English

[Discover Visually ](https://apps.shopify.com/visually-io?ref=inside-app.com)

For any request for changes, partnership proposals, or other questions, contact us at: [contact@inside-app.com](mailto:contact@inside-app.com)