What is Subi Subscriptions App?
Subi is an all-in-one subscription and loyalty app combining subscribe & save plans, memberships, loyalty programs and subscription boxes in a single tool. It carries the Built for Shopify badge and shows a 4.9/5 rating on 861 reviews. It's developed by Subi, based in Richmond, BC, Canada, and launched in February 2022.
How does the app work on a Shopify store?
Merchants set up recurring physical or digital products, services or memberships with flexible billing, discounts and delivery, while customers earn loyalty points and rewards managed from a self-service portal (pause, skip, swap, cancel). Smart dunning handles failed payments, and a quick checkout link with free shipping options is available on higher tiers. It covers 19 languages, including French, German and Spanish, and connects to Klaviyo, Mailchimp, Fast Bundle and Stripe/PayPal/Authorize.
Why choose Subi over another subscription app?
Combining subscriptions, memberships and loyalty points in one tool is a broader scope than apps that handle only subscriptions. That said, a very recent review flags a serious concern worth taking seriously: a merchant reports a 75% payment decline rate they attribute to how Subi processes card declines, with checkout links breaking after a year or two of use, and recommends Shopify's native subscription app instead. This is a significant claim worth testing directly, ideally with a small pilot group, before relying on Subi for a high-volume subscription program; other reviews describe a smoother experience, including a merchant still waiting patiently for their first subscriber after a year, with the co-founder personally following up.
What are the 3 main features of the app?
- Subscriptions, memberships and loyalty points combined in one app.
- Self-service portal: pause, skip, swap or cancel.
- Smart dunning management for failed payment recovery.
