What is SendWILL Popup Email Marketing?
SendWILL, also listed under its former name Ecomsend, is an all-in-one platform that combines popups, exit-intent capture, spin-the-wheel games and full email campaign sending. It carries the Built for Shopify badge and shows a 4.9/5 rating on over 7,000 reviews, making it one of the most reviewed apps in this category. It's developed by CWILL, based in the United States, and launched in October 2022.
How does the app work on a Shopify store?
Merchants build popups, exit-intent forms and spin-the-wheel games with a drag-and-drop editor, then send welcome series, cart recovery and win-back emails from the same dashboard. Subscribers sync automatically to Shopify and work with other marketing apps like Klaviyo, Mailchimp or Privy. The app covers over 20 languages, including French, German and Japanese, and offers 24/7 support via chat or email.
Why choose SendWILL over another popup app?
Having both list-building popups and full email campaign sending in one free tool is a strong argument compared to apps that only do one or the other. The sheer volume of reviews also signals a mature, battle-tested product. That said, recent reviews flag a real issue worth checking in hands-on testing: some merchants report that discount codes generated through the popups aren't locked to a single customer and can leak publicly, and that removing the app doesn't automatically deactivate those active discounts. This is a concrete point to verify before relying on the app for discount-based popups.
What are the 3 main features of the app?
- Popups, exit-intent and spin-the-wheel games combined with full email campaign sending in one tool.
- Automatic subscriber sync to Shopify, compatible with most other marketing apps.
- 24/7 support via chat or email, even on the free plan.
