SB: Facebook Pixel and TikTok, our full review (reviews, installation, pricing)

SB: Facebook Pixel and TikTok, our full review (reviews, installation, pricing)

What is SB: Facebook Pixel?

SB Facebook Pixel and TikTok (FBTrack), from Shark Byte, Inc (the same developer behind Trackr Order Tracking and SB Helpdesk, both covered earlier in this project), tracks events across Facebook, TikTok, Snapchat and Pinterest with multi-pixel support and unlimited Conversion API. It shows a 2.6/5 rating on 22 reviews, the lowest rating of any app covered in this project so far. It's developed by Shark Byte, Inc.

How does the app work on a Shopify store?

Merchants add unlimited Facebook (Meta) pixels with full Conversion API (CAPI) support, plus TikTok, Snapchat and Pinterest pixels for cross-platform ad tracking. Server-side event tracking bypasses iOS 14.5+ limitations and ad blockers, aiming to improve attribution and feed better-quality data back to ad platforms for targeting and optimization. Setup uses in-app video guides with 24/7 support. It's currently English-only and connects to Facebook (Meta) Pixel, Pinterest Pixel, TikTok Pixel and Snapchat Pixel.

Why choose SB: Facebook Pixel and TikTok over another multi-pixel app?

Worth being direct here: compared to Rapi Tracking-Pixels Facebook covered earlier in this project (5.0/64 reviews, unlimited pixels for a flat $15/month), SB Facebook Pixel and TikTok's 2.6 rating on 22 reviews is a real concern and the lowest seen across every app covered in this project so far. This is also the third Shark Byte app covered here, following Trackr (3.8/34) and SB Helpdesk (4.5/244), and this one is notably the weakest of the three, suggesting inconsistent quality within the developer's own portfolio rather than a one-off issue. Four-platform coverage (Facebook, TikTok, Snapchat, Pinterest) is broader than Rapi's Facebook-only scope, which may still be relevant if multi-platform tracking is a priority, but given the low rating, reading recent reviews directly and testing carefully during the trial is strongly advised before committing, and Rapi Tracking-Pixels remains the safer, better-reviewed choice if Facebook tracking alone is sufficient.

What are the 3 main features of the app?

  1. Multi-platform pixel tracking: Facebook, TikTok, Snapchat, Pinterest.
  2. Unlimited server-side Conversion API, bypassing iOS 14.5+ and ad-blocker limitations.
  3. Unlimited pixels per platform, on the top tier.

Pros and Cons

Pros
+14-day free trial on every plan, above the usual 7 days
+Covers Facebook, TikTok, Snapchat and Pinterest pixels in a single app
+Conversion API and server-side tracking included from the $10 entry plan
+24/7/365 support on all tiers
+Unlimited pixels and unlimited server-side events at $30 per month
+No code required, with in-app video guides for setup
+Full pricing displayed before installation
Cons
–Rating of 2.6, one of the lowest scores in the tracking category
–Only 22 public reviews, and the average points to real dissatisfaction
–No free plan, the app is paid from $10 per month
–The Basic plan allows a single active pixel, which defeats the multi-pixel purpose
–Standard caps you at 5 active pixels, so unlimited tracking means paying $30 per month
–No "Built for Shopify" badge
–No demo store available
–Only 1 language supported

Works With

Shopify Admin
Conversion API
Facebook (Meta) Pixel
Pinterest Pixel
TikTok Pixel
Snapchat Pixel

Languages

English

SB Pixel which plan to choose?

Prices in USD, from the Shopify App Store listing. All plans include every feature: multiple payments, split and partial payments, installment payments, deposits with autocharge, and fast live chat support. Free for development stores.
Plan Starter Basic Growth Scale
Monthly price$19$29$49$99
Free trial7 days7 days7 days7 days
Order value processed per monthUp to $1,000Up to $5,000Up to $10,000Up to $50,000
Additional feesNoneNoneNoneNone

For any request for changes, partnership proposals, or other questions, contact us at: contact@inside-app.com

About the author
Inside App

Inside App

Passionate about e-commerce for several years, I decided to create my own website to showcase the best Shopify apps and help e-commerce merchants on their entrepreneurial journey.

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