Rubik Variant Images & Swatch, our full review (reviews, installation, pricing)

Rubik Variant Images & Swatch, our full review (reviews, installation, pricing)

What is Rubik Variant?

Rubik Variant Images & Swatch, from Craftshift (the same developer behind Rubik Combined Listings Swatch and CS Smart Bulk Image Upload, both covered earlier in this project), shows only the correct variant images when a customer selects a color or style, reducing return rates from mismatched product photos. It carries the Built for Shopify badge and shows a perfect 5.0/5 rating on 422 reviews. It's developed by Craftshift.

How does the app work on a Shopify store?

Merchants assign multiple images per variant, with AI able to auto-assign variant images automatically to save manual work. When a customer selects a variant option, only the correct images display, keeping the product gallery clean and paired with color or image-based variant swatches. The app preserves the theme's native image gallery and variant selector style, working across all themes and page builders with no impact on page speed. It covers 12 languages, including French, German, Spanish and Italian, and connects to 2048 Variants, Stamp, Varia, PageFly, GemPages and Instant, several of which relate to variant and product-option apps already covered in this project.

Why choose Rubik Variant Images & Swatch over another variant image app?

Coming from the same developer as two other Rubik apps already covered in this project (Combined Listings Swatch, Smart Bulk Image Upload) means a merchant managing a complex catalog could use all three together for a consistent workflow around images and variants. AI auto-assignment of variant images is a meaningful time-saver over manually tagging each image to each variant, particularly for catalogs with many color or style options. The review count (422) with a perfect rating reinforces the pattern seen across Craftshift's other apps in this project. The free plan is limited to just 1 product, a very tight ceiling that only really works as a proof-of-concept test, with the $25/month Starter tier needed for even 100 products, worth mapping directly against catalog size before committing.

What are the 3 main features of the app?

  1. AI auto-assignment of variant images, per color or style.
  2. Correct-image-only display, hiding irrelevant photos when a variant is selected.
  3. No impact on page speed, with native theme gallery and swatch styling preserved.

Pros and Cons

Pros
+"Built for Shopify" badge
+7-day free trial on all paid plans
+Free plan available with AI auto-assign for 50 images/month
+Live chat/email support and video/3D model support on every plan, including free
+Available in 13 languages, including French
Cons
–Free plan capped at just 1 product
–Product limits scale with each plan, requiring an upgrade for larger catalogs
–Unlimited products only available on the top-tier Premium plan ($75/month)

Works With

Shopify Admin
Stamp
Varia
Beae
VO Product Options
EComposer
ThemeForest Themes
PageFly
Instant
GemPages

Languages

English
Azerbaijani
Chinese (Simplified)
Arabic
German
Spanish
French
Italian
Japanese
Dutch
Portuguese (Brazil)
Polish
Swedish
Norwegian (Bokmål)
Turkish

Rubik Variant which plan to choose?

Prices in USD, from the Shopify App Store listing. All plans include variant image swatches, multiple variant options, shared images without duplication, video and 3D model support, free setup, and live chat and email support.
Plan Free Starter Advanced Premium
Monthly price$0$25$50$75
Annual price$0$200/yearabout $16.67/month, save 33%$400/yearabout $33.33/month, save 33%$600/year$50/month, save 33%
Free trial–7 days7 days7 days
Products11001,000Unlimited
AI image auto-assign50 images/month500 images/month5,000 images/month50,000 images/month

For any request for changes, partnership proposals, or other questions, contact us at: contact@inside-app.com

About the author
Inside App

Inside App

Passionate about e-commerce for several years, I decided to create my own website to showcase the best Shopify apps and help e-commerce merchants on their entrepreneurial journey.

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Inside App | Shopify App Review Site.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.