What is Mailchimp?
Mailchimp (previously covered in this project) remains a broad email marketing and automation platform, now built by Intuit Mailchimp, positioned around targeted emails, expert insights and a marketing CRM. It shows a 4.8/5 rating on 1,327 reviews. It's developed by Intuit Mailchimp.
How does the app work on a Shopify store?
Merchants launch email automations to re-engage customers, repurpose content across channels with a content producer tool, and refine copy and images using AI-powered content optimization. The app works with both Shopify's online store and POS, and industry benchmark data helps merchants compare campaign performance against peers. It covers 5 languages, including French, German and Spanish, and connects to Quickbooks Online, Yotpo, Facebook & Instagram and Amazon Buy with Prime.
Why choose Mailchimp over another email marketing app?
Being part of the wider Intuit ecosystem, with a native Quickbooks Online connection, is a distinctive advantage for merchants already using Intuit's accounting tools, something no other app in this project's email category offers. AI-assisted content optimization for both copy and images is a more integrated creative tool than several competitors provide. The pricing structure is worth understanding carefully: the free plan covers core email, CRM and landing pages, but SMS marketing capability and features like A/B testing, advanced segmentation and multivariate testing require paying tiers scaling all the way to $350/month for the Premium plan, with external charges billed separately from the Shopify invoice.
What are the 3 main features of the app?
- AI-powered content optimizer, refining copy and images.
- Native Quickbooks Online integration, unique in this category.
- Industry benchmark data, comparing campaign performance to peers.
Pros and Cons
Works With
Languages
Mailchimp which plan to choose?
| Plan | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Monthly price | $0 | From $13 | From $20 | From $350 |
| Free trial | – | Not listed | Not listed | Not listed |
| Contacts | Not listed | Price based on contacts | Price based on contacts | Unlimited contactsprice based on contacts |
| Marketing automation | Not listed | Up to 4 | Up to 200 | Up to 200 |
| Email templates | – | ✓ | ✓ | ✓ |
| SMS | – | Add-onprice not listed | Add-onprice not listed | Add-onprice not listed |
| Send time optimization | – | – | ✓ | ✓ |
| Behavioral targeting | – | – | ✓ | ✓ |
| Advanced segmentation | – | – | – | ✓ |
| Multivariate testing | – | – | – | ✓ |
| Unlimited seats & role-based access | – | – | – | ✓ |
| Support | Not listed | 24/7 email & chat | 24/7 email & chat | Phone support |
For any request for changes, partnership proposals, or other questions, contact us at: contact@inside-app.com
