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# Mailchimp: Email & SMS, our full review (reviews, installation, pricing)
- URL: https://www.inside-app.com/mailchimp-application-shopify-review/
- Published: 2026-07-15T17:24:41.000Z
- Updated: 2026-08-11T07:59:26.000Z
- Author: Inside App
- Tags: Email marketing

[Discover SC Store Locator & Google Maps](https://apps.shopify.com/store-locator?ref=inside-app.com)

### What is Mailchimp: Email & SMS?

Mailchimp (previously covered in this project) remains a broad email marketing and automation platform, now built by Intuit Mailchimp, positioned around targeted emails, expert insights and a marketing CRM. It shows a 4.8/5 rating on 1,327 reviews. It's developed by Intuit Mailchimp.

### How does the app work on a Shopify store?

Merchants launch email automations to re-engage customers, repurpose content across channels with a content producer tool, and refine copy and images using AI-powered content optimization. The app works with both Shopify's online store and POS, and industry benchmark data helps merchants compare campaign performance against peers. It covers 5 languages, including French, German and Spanish, and connects to Quickbooks Online, Yotpo, Facebook & Instagram and Amazon Buy with Prime.

### Why choose Mailchimp over another email marketing app?

Being part of the wider Intuit ecosystem, with a native Quickbooks Online connection, is a distinctive advantage for merchants already using Intuit's accounting tools, something no other app in this project's email category offers. AI-assisted content optimization for both copy and images is a more integrated creative tool than several competitors provide. The pricing structure is worth understanding carefully: the free plan covers core email, CRM and landing pages, but SMS marketing capability and features like A/B testing, advanced segmentation and multivariate testing require paying tiers scaling all the way to $350/month for the Premium plan, with external charges billed separately from the Shopify invoice.

### What are the 3 main features of the app?

1. **AI-powered content optimizer**, refining copy and images.
2. **Native Quickbooks Online integration**, unique in this category.
3. **Industry benchmark data**, comparing campaign performance to peers.

[Discover SC Store Locator & Google Maps](https://apps.shopify.com/store-locator?ref=inside-app.com)

## Pros and Cons

Pros 

+Free plan available with email, marketing CRM, and landing pages included

+Well-known, trusted platform with a long track record for entrepreneurs

+AI-powered content optimizer to improve copy and images

+Works with both Shopify POS and online store

+Integrates with Amazon Buy with Prime, Facebook & Instagram, QuickBooks, and Yotpo

Cons 

–A/B testing and multi-step journeys only available from the Essentials plan up ($13/month)

–Big price jump to the Premium plan at $350/month for unlimited contacts and phone support

–Contact limits are capped on every plan below Premium, from 50,000 to 100,000

## Works With

Checkout

Shopify Flow

Shopify Admin

Amazon Buy with Prime

Facebook & Instagram

Privy

QuickBooks Online

Yotpo

## Languages

English

Spanish

French

German

Portuguese (Brazil)

[Discover SC Store Locator & Google Maps](https://apps.shopify.com/store-locator?ref=inside-app.com)

For any request for changes, partnership proposals, or other questions, contact us at: [contact@inside-app.com](mailto:contact@inside-app.com)